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A how-to-do-it manual for librarians

Marie R. Kennedy (Loyola Marymount University, USA) y Cheryl LaGuardia (Widener Library, Harvard University, USA)

Londres, Reino Unido. FACET Publishing. ISBN: 9781783302673. 218 págs. Noviembre de 2017. Rústica.

PVP EUR 82,00 (4% IVA incluido)


Cuánto nos gustan los libros que nos explican “cómo-hacer” y que nos ponen ejemplos reales que han funcionado. En este caso, hablamos del marketing de los recursos electrónicos en una biblioteca, algo que en estas fechas muchos de ustedes están teniendo que plantearse si renovar o no, y tienen que ver el uso que se les da y la promoción que han recibido para justificar ese coste / gasto.

Aquí van 7 ejemplos prácticos, precedidos de una parte teórica muy directa y clara.


Extracto del índice:

List of Illustrations




1. Determine the purpose of your marketing plan

2. Fashion your marketing plan

3. Implement your marketing plan

4. Construct your written marketing plan report

5. Assess your marketing plan

6. Revise and update your marketing plan (“Lather, Rinse, and Repeat”)


Example 1. Marketing plan from an all-electronic library

Statewide Marketing and Communications Plan, NOVELny: New York Online Virtual Electronic Library

Example 2. Marketing plan from a public library, sample 1

Winnetka-Northfield Public Library District, “Building a Buzz”

Example 3. Marketing plan from a public library, sample 2

Worthington Libraries 2012 Communications and Development Plan

Example 4. Marketing plan from a community college library

Maricopa Community College District Electronic Resources Committee Marketing Plan, 2013–2016

Example 5. Marketing plan from a university library, sample 1

Milner Library, Illinois State University 2012–2014 Marketing Plan

Example 6. Marketing plan from a regional technical college in Ireland

Galway-Mayo Institute of Technology Library Marketing Plan

Example 7. Marketing plan from a university library, sample 2

About the authors




Paul Glassman (Yeshiva University, USA) y Judy Dyki (Cranbrook Academy of Art, USA) – Editores

Londres, Reino Unido. FACET Publishing. ISBN: 9781783302000. 343 págs. Noviembre de 2017.Rústica.

PVP EUR 88,00 (4% IVA incluido)       

Para las personas que trabajan con la biblioteconomía y las ciencias de la información en un entorno de arte y diseño, este manual ofrece una pequeña parte teórica y ejemplos prácticos sobre las necesidades y la forma de anticiparse con los artistas, diseñadores, arquitectos e historiadores que estudian estas disciplinas.


Extracto del índice:

List of figures and tables

Notes on contributors

Foreword – Clive Phillpot


Part I: Roles and responsibilities

1. The governance and administration of the art and design library – Paul Glassman

2. Evolution not revolution: evolving trends in art and design libraries – Barbara Opar

3. Expanding roles for fine arts liaison librarians: re-visioning the liaison model – Stephanie Kays

4. Accreditation and visual arts libraries – Judy Dyki

5. Design thinking for design librarians: rethinking art and design librarianship – Rachel Ivy Clarke

Part II: Materials and collection management

6. Visual resources: from analogue to digital and beyond – Molly Schoen

7. Developing digital collections – Greta Bahnemann and Jeannine Keefer

8. Inspirational encounters: the management and use of archives and special collections in the art and design Library – Jess Crilly, Gustavo Grandal Montero and Sarah Mahurter

9. What is special about special collections? – Lee Sorensen

10. Artists’ books, publications, multiples, and objects – Tony White

11. Art documentation: exhibition catalogues and beyond – Gustavo Grandal Montero

12. Tactile Libraries: material collections in art, architecture, and design – Rebecca Coleman and Mark Pompelia

13. Seeing the bigger picture: archival description of visual information – Alyssa Carver

Part III: Teaching and learning

14. Embedded in their world: moving mentally into the studio environment – Michael A. Wirtz

15. Teaching with threshold concepts and the ACRL Framework in the art and design context – Alexander Watkins

16. Teaching by the book: art history pedagogy and special collections – Sandra Ludig Brooke

17. Metalitery in art and design education: implications for library instruction – Leo Appleton

18. The art of evidence: a method for instructing students in art history research – Catherine Haras

19. ‘I want students to research the idea of red’: using instructional design for teaching information literacy in the fine arts – Katie Greer and Amanda Nichols Hess

20. Cultural differences and information literacy competencies – Nancy Fawley

Part IV: Knowledge creation

21. The ever-shifting landscape: mapping the present and future of digital art histories – Colin Post

22. Critical cARTography: mapping spaces for dialogue about identity and artistic practices – Andy Rutkowski and Stacy Williams

23. More than just art on the walls: enhancing fine arts pedagogy in the academic library space – Rachael Muszkiewicz, Jonathan Bull and Aimee Tomasek

24. Beyond the monograph? Transformations in scholarly communication and their impact on art librarianship – Patrick Tomlin

Part V: The physical environment

25. New, renovated and repurposed library spaces: responding to new demands – Leo Appleton, Karen Latimer, and Pat Christie

26. Why is that column in the middle of the room? Success in creating classrooms for library instruction – Paul Glassman

27. Finding common ground: creating library spaces for collaboration – Beverly Mitchell

Part VI. Promotion and sustainability

28. Marketing plans made simple – Paul Glassman

29. Engaging with social media – Ken Laing and Hillary Webb

30. Website strategies for art and design libraries – Judy Dyki

Appendix: Library profiles – Beth Morris


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