THE BOOK TRADE IN THE ITALIAN RENAISSANCE

Angela Nuovo (Universitá di Udine, Italia)

Leiden, Holanda. BRILL. ISBN. 9789004245471. Junio de 2013. 492 págs. Encuadernado.

PVP EUR 146,00 (4% IVA incluido)

Esta novedad es el nº 26 de la serie LIBRARY OF THE WRITTEN WORD – THE HANDPRESS WORLD. Podemos ofrecerles otros volúmenes de esta serie, si están interesados.

Esta nueva obra ofrece el primer estudio en inglés sobre la industria del libro en la Italia del Renacimiento. Muchos libros previos celebran a los autores y los logros literarios, pero este libro examina su parte comercial, el creciente negocio que se fue creando alrededor de las prácticas económicas, los nuevos mecanismos de impresión, como respuesta a las realidades políticas y religiosas.

Estudiando este fenómeno desde el punto de vista de los impresores y los libreros, examina las ambiciones familiares y las peticiones de los editores junto con la conservación de las librerías. En el proceso, construye una visión muy peculiar de las redes comerciales, de la producción, distribución y venta de los primeros libros impresos, un capricho caro pero muy beneficioso.

Como se puede ver en el extraco del índice, cuenta con muchísima información sobre ferias, inventarios, producción y sobre todas las relaciones entre ellas y es un libro muy valioso para poder identificar la procedencia de muchos de los libros de la época y para hacer estudios y valoraciones sobre originales de la Italia del Renacimiento. Por eso hemos querido poner el índice completo, aunque resulte muy extenso.

Extracto del índice:

Acknowledgments

Introduction

COMMERCIAL NETWORKS

Chapter 1: The Commercial Network of The Company of Venice

Johannes de Colonia and Nicolaus Jenson

Peter Ugelheimer, The Creator of the Commercial Network

The Transfer of the Network to Ugolino di Fabriano and Giovan Pietro Bonomini

A Transfer of Control in Perugia

The Network Ceded to Gerhard Lof

A Transfer of Control in Siena

Giovan Pietro Bonomini: From Tuscany to Portugal

Chapter 2: The Development of Commercial Networks

The Giunti

1. The First Generation

2. The Second Generation

3. The Third Generation

4. The Giunti in Rome

The Gabiano Family

1. Giovanni Bartolomeo da Gabiano

Other Booksellers’ Commercial Networks

1. Bernardino Stagnino

2. Giovanni Giolito de’ Ferrari

3. The Sessa Family

4. The Varisco Family

Juridical Relations Among Wholesalers and Retailers

1. The Practice of Sales on Commission in the Book Trade

2. The Sale or Return Contract

3. Other Types of Relations Between Wholesalers and Retailers

PRODUCTION

Chapter 3: Press Runs

Press Runs Inferred from the Zornale of Francesco de’ Madi (1484-1488)

Geographical and Historical Oscillations

Press Runs in the Cinquecento

Chapter 4: Warehouses

The Market: From Local to Transnational

The Growth of Warehouses: The Warehouse of Sigismondo dei Libri (1484)

The Warehouse of Platone de’ Benedetti (1497)

The Warehouse of Niccolò Gorgonzola (1537)

Book Warehouses in the Cinquecento

Book Warehouses and Paper Supplies

Chapter 5: Marks and Branches

Marks

1. Marks in Printed Books

2. Contention Over Marks

3. The History of an Emblematic Mark: The Giolito Phoenix

4. Non-Commercial Marks on Printed Books

Branches

1. The System of Branches

2. The Transnational System of Branches

3. The Gabiano Family in Lyon

4. The Manuzio Firm in Paris

5. The Branch System in Italy

6. The Giolito Branch Organization

The Giolito Branch in Naples (1545)

The Giolito Branch in Rome (1582?)

7. Branches and Marks

8. Branches and the Diffusion of Publishing Initiatives

9. Foreign Branches in Italy?

Chapter 6: The Book Privilege System

The Institution of the Privilege

Book Privileges

Literary Privileges

Venetian Legislation Regarding Printing (Up to 1540)

Venetian Legislation Regarding Printing (1540s to 1603)

Applying for a Privilege

Notification and Display of Privileges

The Privileged Printer

Pre-publication Censorship and Licencing

Book Privileges in Rome

The Great Venetian Bookmen and Papal Privileges

SELLING AND DISTRIBUTION

Chapter 7: Distribution

Distribution among University Cities: Cultural Contacts and Fiscal Exemptions

Distribution from Venice

MIDDLEMEN

Chapter 8: Fairs

Italian Bookmen at the Frankfurt Fair

Pietro Perna (d. 1582)

Pietro Longo (d. 1588)

Giovan Battista Ciotti (d. after 1625)

Italian Books at the Frankfurt Fair

Italian Fairs

Venice, a Permanent Book Fair

Book Fairs in Italy

The Fairs of Recanati and Foligno

The Fair of Lanciano

A Bookseller at the Fairs: Bernardo d’Asola, Agent of the Gabiano Firm (1522)

Chapter 9: Retail Sales: Distribution Inside and Outside of Bookshops

Cartolai and Peddlers in the Diario of the Ripoli Press (1476-1484)

Cheap Print Sales Outside of Bookshops

The Sale of Books in Cartolai’s Shops

Shop Sales: The Zornale of Francesco de’ Madi (1484-1488)

THE PRICE OF BOOKS

Chapter 10: Shop Inventories

The Characteristics of Shop Inventories

Inventories of the 1470s and 1480s

Inventories of the 1490s

Early Sixteenth-Century Inventories

Inventories in the University Cities: Giunti in Perugia; Giolito in Turin and Pavia

Bookshop Inventories after 1550

Ferrara

Rome

Verona

Venice

Vicenza

Cremona

Milan

Table: Editions and Copies in Bookshops

Chapter 11: Managing a Bookstore

Internal Views

Inside the Shops: The Placement and Arrangement of Books

Bound Books, Used Books

Buying and Selling a Bookshop

Men of Letters and the Bookshop

Epilogue

Bibliography

Index

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